La Crosse, WI-based Kwik Trip is a family-owned convenience store chain that operates more than 870 locations with 25,000 plus co-workers. Originally known as a convenience store/gas station, the company has grown into much more. Operating for nearly six decades, Kwik Trip customers are increasingly visiting the chain for its on-the-go breakfast, lunch, and dinner foods as well as grocery store staples.
Stores in Wisconsin, Minnesota, and Michigan operate under the Kwik Trip banner, while stores in Iowa, Illinois, and South Dakota mostly operate under the Kwik Star banner. The company owns and operates its own dairy, bakery, and food production facilities from a central location and also cooks food on site at locations.
Capitalizing on America’s love of fried chicken, Paul Servais, Vice President of Food Service for Kwik Trip, and his team launched fried chicken offerings in 2019. At the time, Servais knew that to compete with other fried chicken chains, they would need the perfect recipe and the best infrastructure to support this tasty new offering.
“Currently, we offer fresh—never frozen—fried chicken at 725 stores, including hand-breaded dark and white meat fried chicken, tenders, roasted whole chicken, crispy fried chicken sandwiches, and boneless wings,” says Servais.
His secret is automating the volume and quality of oil used in the fryers, including managing oil delivery, recycling, filtration, and usage to deliver delicious and crispy chicken every time.