There’s an app for that
The classic saying goes like this: There are two things you can count on in life — death and taxes. However, in our modern digital age, we’d like to insert a third thing you can count on — an app for your every need. Because whatever you’re looking to do in your life, invariably, there’s an app for it. While your restaurant is understandably your number one focus, it has the potential to work with hundreds or even thousands of apps outside your walls, and failing to take advantage of this potential will cost you sales and exposure. However, not all apps are created equal, and you certainly don’t have the time to make sure you have a presence on every single one. The trick is to find the apps that are right for your business.
The Top 4 Apps Where Your Restaurant Must Have a Presence
- OpenTable. When customers think restaurant apps, this one is commonly top of mind. OpenTable’s
benefit to customers is simple: The app makes it easy to reserve a seat at any restaurant included on the app. In addition, customers can also receive perks and rewards for increasing their usage of OpenTable. This causes them to use the app even more, and the next time they do, they can find your restaurant as they search. - TripAdvisor. If your restaurant is located in an area where out-of-town traffic is constant (e.g., close to an airport, in a major urban area or a hot tourist destination), then it pays to have a presence on
TripAdvisor. Doing so gives potential diners the chance to find your restaurant as they research all of the other fun things to do in your area. - Zomato. A comprehensive solution to show your restaurant to potential customers via your menu and dining room photos, Zomato also carries a touch of content marketing by including reviews of your restaurant from local food bloggers. If such reviews have been positive, this is a great way to showcase them.
- Happy Hour Finder. If you’re a business that boasts about the quality of your happy hour, the need for your presence here is pretty self-explanatory. The hours of your happy hour as well as your deals and specials are all visible here for potential customers.
More apps appear every single day, but these apps have shown they have staying power, and make an ideal base for you to launch your app presence. Get started today and your future business will be better for it.
